What We Stand For
In developing our Strategic Framework, we’ve focused on our purpose, values, and goals, inspired by Simon Sinek’s Golden Circle principle.
WHAT
Our strategic aims shape everything we do, ensuring we stay relevant and impactful.
Artistic and Community Development
We collaborate with local, national, and international communities to create, design, and deliver high-quality dance, music, and theatre programmes. These activities are designed to meet community needs, offering opportunities to experience enriching art for personal well-being, collective enjoyment, and cultural engagement.
Business Operations and Sustainability
We develop and implement a financially robust business model with diverse income streams, including the commercial use of our activities and intellectual property. Our focus on audience-centric programming aims to boost attendance, forge new partnerships, and optimise resources for sustainable growth.
Environmental Sustainability
We lead by example in demonstrating how culture can contribute to an environmentally sustainable future, guided by principles of climate justice. Sustainability practices are embedded across all our operations to minimise environmental impact.
Equality, Diversity, and Inclusion
We prioritise equitable access to our activities and services, striving to champion social and racial justice initiatives.
How We Do It
Primary Activities
- Producing and presenting professional theatre, dance, and music experiences locally, nationally, and internationally.
- Hosting performances and events at Dundee Rep Theatre by external companies.
- Offering creative engagement experiences to the public.
- Providing hospitality and commercial services.
- Tailoring creative engagement activities to specific groups with therapeutic or social justice objectives.
Providing development opportunities for artists, sector professionals, and individuals in training.
By focusing on these strategic goals and core activities, Dundee Rep and Scottish Dance Theatre aim to continue shaping and enriching the cultural landscape for years to come.
